Performance Marketing Manager
Full Time • Terre Haute
Benefits:
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
About Honest Abe Roofing
Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.
Our marketing department operates more like an internal agency than a traditional home-services team. We manage paid media, creative, web, automation, reporting, and brand strategy across a growing multi-location franchise network. We move fast, care deeply about performance, and are building a team of smart, accountable operators who want to do great work and make a measurable impact.
We are looking for a Performance Marketing Manager to own paid lead generation across Google Ads, Local Services Ads, and Meta while helping us strengthen tracking, reporting, optimization, and multi-market growth.
Position Summary
The Performance Marketing Manager will be responsible for the day-to-day management, optimization, and scaling of paid media campaigns across a multi-location franchise system. This is a hands-on, in-house role for someone who understands how to drive qualified leads, improve conversion performance, manage budget pacing, and maintain strong tracking and account hygiene.
The ideal candidate has deep experience in paid search and paid social for lead generation, thrives in a fast-paced environment, and knows how to turn campaign data into clear action. This person should be equally comfortable launching campaigns, auditing conversion tracking, adjusting budgets, coordinating with creative and web, and communicating performance insights to leadership.
This role is ideal for someone who wants to help build a best-in-class in-house growth engine rather than just manage campaigns inside an agency book of business.
What You’ll Do
Paid Media Management
- Build, launch, manage, and optimize paid media campaigns across Google Ads, Google Local Services Ads, and Meta
- Manage campaign structure, budgets, bidding strategies, targeting, negative keywords, creative rotation, and market-level optimization
- Improve qualified lead volume, cost per lead, booking rates, and overall paid media efficiency across multiple markets
- Monitor account health daily and make proactive optimization decisions based on performance data
Multi-Market Growth Strategy
- Manage paid acquisition across a growing franchise network with multiple locations, budgets, service areas, and campaign priorities
- Apply campaign strategy consistently while adjusting for local market conditions, seasonality, and storm-related demand
- Support market launches, budget reallocations, and territory-level growth opportunities
LSA Ownership
- Own Local Services Ads performance including setup, verification support, category alignment, budget pacing, lead quality review, dispute workflows, and market-level optimization
- Coordinate with internal teams to improve review velocity, trust signals, and overall LSA performance
Tracking, Attribution & QA
- Help manage and validate tracking across GA4, GTM, Meta CAPI, Enhanced Conversions, call tracking, and offline conversion imports
- Ensure campaigns, naming conventions, tags, events, and reporting remain accurate and organized
- Work closely with internal web, CRM, and operations resources to maintain clean attribution and improve visibility into lead quality
Testing & Optimization
- Run structured tests on offers, ad copy, landing pages, audiences, bidding models, and campaign structure
- Document hypotheses, learnings, and next steps in a clear, repeatable way
- Use data to identify performance opportunities and solve problems quickly
Creative & Landing Page Collaboration
- Write and refine ad copy for search, Meta, and other lead generation campaigns
- Collaborate with internal design, video, and web resources to improve creative performance and landing page conversion
- Help guide messaging, offer structure, and conversion-focused campaign assets
Budgeting & Reporting
- Monitor daily, weekly, and monthly budget pacing across multiple accounts and markets
- Identify overspend, underspend, and reallocation opportunities quickly
- Deliver clear performance updates, insights, and recommendations to leadership
- Support forecasting, spend planning, and growth modeling across channels
Storm & Seasonal Response
- Execute storm-response campaign adjustments including geo targeting, ad copy updates, budget shifts, and market prioritization
- Support time-sensitive paid media changes during severe weather windows and seasonal demand spikes
What You Bring
- 4+ years of hands-on paid media experience focused on lead generation
- Proven experience managing Google Ads, Meta Ads, and Google Local Services Ads
- Experience managing monthly media budgets across multiple campaigns or locations
- Strong understanding of paid search, paid social, conversion tracking, attribution, and campaign QA
- Working knowledge of GA4, Google Tag Manager, Meta CAPI, Enhanced Conversions, offline conversion tracking, and call tracking platforms
- Strong analytical thinking and comfort using data to make optimization decisions
- Excellent organization, follow-through, and attention to detail
- Strong written communication and the ability to clearly explain results, issues, and opportunities
- Ability to thrive in a fast-moving, in-house environment with multiple priorities
Preferred Qualifications
- Experience in home services, roofing, franchising, or other local lead generation businesses
- Experience with CRM-connected attribution and lead quality analysis
- Familiarity with Zapier, Looker Studio, CallRail, and reputation platforms such as Birdeye
- Exposure to Bing Ads, YouTube, Nextdoor, Waze, or other local acquisition channels
- Experience supporting landing page testing and conversion rate optimization
- Comfort working alongside web, creative, sales, and operations teams to improve performance beyond the ad account itself
Tools & Platforms
- Google Ads
- Google Local Services Ads
- Meta Ads Manager
- GA4
- Google Tag Manager
- Meta CAPI
- Enhanced Conversions
- CallRail or similar call tracking platforms
- Looker Studio
- Zapier
- CRM platforms
- Google Workspace
- Asana or similar project management tools
Why Join Honest Abe Roofing
- Be part of a growing in-house marketing team with real ownership and impact
- Work across multiple markets and meaningful media budgets
- Help build the paid media systems, reporting standards, and performance engine for a nationally recognized brand
- Collaborate with internal creative, web, and leadership teams instead of operating in an agency silo
- Join a company that values speed, accountability, innovation, and measurable results
Work Location
This is an in-house role based in Terre Haute, Indiana. Candidates should be able to work on-site and collaborate directly with our internal marketing team.
Compensation
Compensation will be based on experience, skill set, and demonstrated performance in paid lead generation.
Apply
If you are a hands-on paid media operator who knows how to generate qualified leads, improve performance, and build systems that scale, we’d love to hear from you.
If you are a hands-on paid media operator who knows how to generate qualified leads, improve performance, and build systems that scale, we’d love to hear from you.
Compensation: $65,000.00 - $95,000.00 per year
Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. It is our goal to bring a customer service focus to the roofing industry. We are aware that we are providing a very important and necessary service to many homes, so we work incredibly hard to provide the best possible roofing at the most competitive pricing. All of our customers are very important to us, and we want to give them a perfect roof to protect their home and keep them comfortable.
Our Mission is to be the world’s most professional and respected roofing company. We do this by creating a culture that supports our team members so they can provide superior customer service. Join the world’s most professional and respected roofing company!
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.
Apply here.
Flexible Scheduling
On-going Training
Competitive Compensation
Career Advancement Opportunities
Career Development